Context & Research

Our task was to create something based on a book and due to my love of magazine I wanted to challenge myself to create something slightly different and more unique as Sara said she hasn’t seen anyone create something based on a magazine. I decided to research into different styles of magazines including: NEW and OK which feature bold typography with different colour strokes, the use of vibrant festival colours including pink and yellow, words that catch attention such as: shocking, wow, again and the use of exclamation marks to make the words stand out more. Harvard Magazine describes these words as “Word-upmanship” to complicate and make the viewer question as to what is being discussed.

Colour Scheme

I have decided to work with the colours yellow and pink as seen in both of these well known magazines above. I decided to understand the reason behind these colours to make sure they fit the same meaning with the colours.
Bright Pink – “sweet, nice, playful, cute, romantic, charming, feminine, and tenderness”
Yellow – “an attention getting colour, and when used in combination with black, is creates one of the easiest color combinations to read and see from long distances. This is why school buses, taxi cabs, and traffic signs are painted yellow and black.”

I agree with the meaning behind these colours and believe this will fit well with the words I want to use. I think it will be interesting to see which words stand out more based on the colour they are matched with.

The Words

I would like to try and word some words that the magazines use to create the idea of shock for the viewer, It would be interesting to see if I can incorporate:
I am still unsure as to how I can incorporate these through the use of pictures and words but I am excited to challenge myself to do this.

The Workshop

I was working with creating an After Effects trailer. The brief was for the trailer to be based on our favourite book, however I am not a big book reader therefor I was struggling and felt confused. I decided to look at what I did read. This included social media, articles and magazines. I felt a chain of thought when I thought about the magazine and this is something I could work with in terms of bold big typography, photography and bright colours.

My aim was to work with bold fonts with drop shadows and big strokes, my own imagery that could present the idea of gossip and celebrities and also vibrant colour such as red, white and black.
I did research on my chosen magazine “new” and found their colour scheme was pink, white, yellow, blue and black. I hit a stand still point when I thought what could I possibly photograph that would be interesting and show the idea of celebrities, money and Hollywood. I remembered I went to LA not long ago and I took a lot of imagery. I looked at my images and realised how much my photography looked like paparazzi and editorial style. I decided to move forward and edit this with block colours.
I then began editing in After Effects following the same ideas as last week and choose a piece of audio that I think told the narrative within my work. Below shows my final outcome.