HYDE MANIFESTO

For my first University project we was given the brief “TRANSLATE”. This could be for a place, a celebration, a campaign, anything that could communicate a place, persons or companies manifesto. I found it really hard to think of who my Manifesto could be for as I was unsure as to what my own was. I decided to do the brief for Hyde which is a local community near by where I live. I decided to create a piece of design to make people want to come back to Hyde as it was once well known for the markets. I decided to create the campaign that Hyde was bringing the well known markets back and used the following manifesto: FREE PARKING FOR ALL, COMMIT TO THE MARKET, LESS SURFING MORE SOCIALISING and FOOD & ENTERTAINMENT {MORE THAN} FACEBOOK.

Graphic Design Speaker – Mike Lemanski

Last week I had a guest speaker in Uni: Mike Lemanski.

He is a really cool Graphic Designer who I now follow on Instagram and love his work!

Mike Lemanski Work

MIKE LEMANSKI – WHY DINOSAURS MATTER (2017) HTTP://MIKELEMANSKI.CO.UK/PROJECT/TED-DINOSAURS-MATTER-SET-2/

I really like his journey and how he wasn’t afraid to stand up for himself and what he wanted to do as a Designer. He originally was working for a big advertising agency who worked with Coca Cola and other big brands, he got bored of this job and wanted to quit. Luckily the agency was going out of business the week he decided to quit.

From looking at his work, I can see a lot of it focuses on Infographics and he produces really thought provoking work that makes me question how he gets from A to B. I love his idea process and how he showed us his original drawings to final pieces as it shows his determination and passion. I also am interested by his ideas as some of the ideas and final pieces I was stunned as to how he thought of something so interesting and relevant. One of the pieces I was most shocked by was the Dinosaur piece, he worked on a book which was to do with dinosaurs and fossils. He had the idea that the human could be looking through the fossil and on the other side using a triangular composition, the dinosaurs are enclosed in the triangle. The colour palette was quite dark yet had positive connotations as it made the viewer think of their childhood and allowed them to relate back to this. I felt like I learnt that If I wanted to work with illustrations, they don’t have to be so complicated and instead could be really simple geometry to make up a final piece which Is what Mike did. I really want to try and work with illustrations and Mike inspired me to have a go myself by working with simple shapes. After this lecture, I created the following:

Christmas Illustration (ADOBE ILLUSTRATOR+ADOBE AFTER EFFECTS) from Amy Winson on Vimeo.

This piece is really simple and follows a similar structure of shapes like Mike’s work. The day I made this, I started off really scared not knowing where to start until I got to the end which now makes me feel brave enough to challenge myself and step out of my comfort zone. Because of Mike I now feel like I can experiment and try new things and I also now look at my work in a different aspect completely as I think working with geometrical shapes and strong colour palettes can have a strong outcome to a piece.

Guest Speaker – Peter O’toole

I had Peter O’toole as a guest speaker last week. When he first begin his presentation I thought he that he didn’t had the same interests as me as his work seemed more to do with illustrations. As the presentation went on, a lot of things caught my eye about Peter. His love for Adidas. His illustrations and Graphics revolved a lot around Sports brand (commercial graphics) and this is something that really fascinates me. He did a piece with a lot of shoes and it caught my eye straight away, It looked really cool and I loved the colour scheme which he focused on blues and greens.

I decided not to take notes for this talk. He didn’t have any text slides but a lot of really interesting images and instead I can still see his art work in my head now. In his lecture he goes on to discuss how after a long time of trying and trying and failed attempts for jobs he was found by Adidas who had seen the piece of work he had done years before and even got the opportunity to design another and his own shoes. This is something I thought was really interesting, not because of all the cool business events and meeting all these people but mainly because he kept going and kept going and believed in himself to get to where he is. The main point I took from this guest speaker is that having archives of work and keeping it on the web is a good thing as it may come back up which is exactly what happened with his work. I am happy to know I am going in the right direction as I have been working on building work and blogs up on my own website for a future employer to see. I feel very influenced to Peter’s story and work and this is someone very iconic and influential because of how he had a lot of fail attempts to get to where he is now.

Peter O’toole Website – http://www.peter-otoole.co.uk

Guest Lecture – Gill Sampson

In the guest lecture with Gill Sampson, I was surprised at how many questions he was able to answer. I thought as he was an Illustrator that his information wouldn’t have a lot of influence on me. However I learnt two main things that has stuck with me such as: Pricing and Contracts.

Firstly Pricing. I have always been unsure If I started commercial work how to price my work. He gave me the idea to price my work based on how detailed and the amount of time it will take. I understand now that I need to price my work based on what I think it’s worth and not be scared.

I also understand that Contracts is a big thing. He gave us some examples on how to set ourselves a contract to make sure our work isn’t wasted and so we don’t do all the work for the client to turn around and say they don’t want it anymore. This is really useful to me as a few projects I have done for clients, I have finished them and not had a contract therefor lost out on time and money. I will now know for the future that I need to set myself a contract in order to not loose out. Luckily the project I lost out on was only a little project therefor it wasn’t something that took me 6 months. I also decided to take two images to look back on from his presentation as I felt this was really useful and important.