Branding | Amy Winson

Marketing Flyer – APC Pure

by Amy | Aug 20, 2017 | Graphic Design

As part of a marketing project I have recently been working on a flyer to be given to customers who order from APC Pure.

I decided that the flyer should feature two different attention grabbing options for the viewer to choose. One being a discount code and the other being focused on social media. I focused with red and black as this is the company’s colour scheme. I didn’t want to make the leaflet appear to crowded however I did want to include the most important information including: website, discount code and social media. This lead to the simplistic design and colour, also adding a QR code to make this more technology friendly and modern.

Below shows the front and back of the flyer. *The discount code has been blurred out purposely*

: Marketing Flyer Side 1

: Marketing Flyer Side 2

Commercial Stationary

by Amy | Mar 18, 2017 | Graphic Design

As part of my studying at College I have gone down the route of Commercial Branding. I have been focusing on a range of Commercial Stationary including: Business Cards, Letterheads, ect…

Below shows a range of my Letterheads I have produced so far.

Simple and effective.

: Letterhead Design – International Opticians Association

: Letterhead Design – Nubuild Services Ltd

Nubuild Services Ltd Logo & Branding

by Amy | Mar 18, 2017 | Graphic Design

Recently been working on Branding for a new business Nubuild Services Ltd.

The client’s brief was to create a Logo that connotes the idea of the products such as: Canopies, Garages, Garden Offices and Carports.

The concept was to build a brand from the word Nubuild that will become recognisable over time. Along with custom font design I also created an Icon in a bright striking colour thats visually effective.

My Objective was to create a shape that was identifiable for the product that the company sells. And since the business markets garden structures, I produced a shape that instantly portrayed the company’s product line.

Simple, Bold and Iconic.

Below shows my first stages of concepts to the Final Logo & Branding.

: Nubuild – First Concepts

: Nubuild – First Concepts

: Nubuild – First Concepts

: Nubuild – Second Concepts

: Nubuild – Second Concepts

: Nubuild – Further Concepts

: Nubuild – Further Concepts

: Nubuild – Further Concepts

: Nubuild – Further Concepts

: Nubuild – Further Concepts

: Nubuild – Colour Concepts

: Nubuild – Colour Concepts

: Nubuild – Final Colour Concepts

: Nubuild – Final Colour Concepts

: Nubuild – Final Logo

: Nubuild – Final Logo and Branding

: Nubuild – Website Design

: Nubuild – Final Logo on Business Card

JOEYSEVEN7 Logo and Branding

by Amy | Mar 8, 2017 | Graphic Design

Excited to say I have recently just created a Logo and Branding for a new Youtuber JOEYSEVEN7 who is a part of an already existing Youtube Channel SuperSeven.

Joe wanted to focus on the colour scheme Black and Red and wanted something vibrant that would stand out.

I started off with giving the client something really slick and more lay back however he wanted something more eye popping and bold, at this point I choose to design something the complete opposite and something that would appeal to other Youtubers and was more different than the normal.

The concepts I have designed have ranged from different compositions some simpler than others and I choose to brand with using a similar idea, I have played around with fire effects and crackles however found Light Trails was more effective.

The Logo uses Simplicity in terms of 3 letter initials and the Youtube name underneath, the colour red I have used I felt represented the client as It represents power and success.

For the branding, I wanted to make this stand out more and this Is where I used trial and error with different effects which Light Trails worked best, I choose to have them changed to the colour red to blend in with the original colour scheme.

Overall, I am very happy with the Logo and Branding as Its very eye catching and is very vibrant in terms of colours and bold letters.

: JOEYSEVEN7 Logo & Branding – First Concepts

: JOEYSEVEN7 Logo & Branding – Second Concepts

: JOEYSEVEN7 Logo & Branding – Further Second Concepts

: JOEYSEVEN7 Logo & Branding – Change of Typography

: JOEYSEVEN7 Logo & Branding – Logo on White Background

: JOEYSEVEN7 Logo & Branding – Logo in Circle

: JOEYSEVEN7 Logo & Branding – Logo in Circle on Black Background, Dark Text Underneath

: JOEYSEVEN7 Logo & Branding – Logo in Circle

: JOEYSEVEN7 Logo & Branding – Logo Concept

: JOEYSEVEN7 Logo & Branding – Final Logo

: JOEYSEVEN7 Logo & Branding – Branding Typography Trial 1

: JOEYSEVEN7 Logo & Branding – Branding Typography Final

: JOEYSEVEN7 Logo & Branding – Branding Typography Final with Fire

: JOEYSEVEN7 Logo & Branding – Branding Typography Final with Explosion

: JOEYSEVEN7 Logo & Branding – Branding Typography Final with Explosion 2

: JOEYSEVEN7 Logo & Branding – Branding Typography Final with Explosion 3

: JOEYSEVEN7 Logo & Branding – Branding Typography Final with Explosion 4

: JOEYSEVEN7 Logo & Branding – Branding Typography Final with Light Trails

: JOEYSEVEN7 Logo & Branding – Branding Typography Final with Light Trails 2

: JOEYSEVEN7 Logo & Branding – Branding Typography Final with Light Trails 3

: JOEYSEVEN7 Logo & Branding – Presentation Board Final

Final Piece Graphics – Adidas Kids Logo

by Amy | Feb 8, 2017 | Graphic Design

For my Final Piece in Graphics in my A2 Course module, I decided to design a logo for Adidas Kids due to I felt it wasnt promoted enough.

The research I carried out before this meant I looked into already made logo’s and colour schemes.

I decided to create my own font which was both the “adidas” and the ‘kids”, The typography allowed me to have fun and I made the “kids” seem like kids building blocks falling over.

For this design I worked with paint as my mixed media where my nephews handprinted their hands in order to get something that was more free and controlled, however overall I felt I had more control over the child icon I completed in Illustrator.

After time of trial and error and thinking I had come to a final piece I found primary colours made the brand look cheap and choose to focus in the direction of more subtle soft colours which got me to a final piece.

Overall I am very happy with the outcome, I feel this is better than I expected and I love how the branding of this means no matter what colours or textures used this still looks like the Adidas Logo.

Below shows my steps to the final piece.