One of my roles on my placement is to create content for Atom Scientific and the sister companies Atom Education and APC Pure.
Atom Scientific features more corporate and proffesional post to promote catalogues and exhibitions, Atom Education works with a similar message but often has fun competitions that Science technicians can work with and finally APC Pure works with fun DIY’s and How To’s for the many ways to use the products to their full potential.
Each has a different tone of voice and a different style of marketing. Below shows some examples of this. To see live versions of the Facebook Pages, simply type the following into Facebook: Atom Scientific, Atom Education and/or APC Pure. I also work with Twitter and LinkedIn regularly for Atom Scientific and I am in the process of setting up a new Group inside LinkedIn to connect with the export side of the company.
One of the biggest goals for the company was to finally have new catalogues that came together with the brand guidelines and made the products easily accessible. The catalogues was created to feature the Life Science products for:
Fixation & Decalcification
Each catalogue can be downloaded as a PDF link for the customers to access them as easy as possible and also come in print form. There are two copies of each catalogue (un-priced and priced versions).
The website can be seen live at atom-education.com
New Website Design & Modernisation for Atom Education – part of Atom Scientific.
The goals for this website:
Clean & Clinical
Red & Dark Grey Colour Scheme
The goal of this website was to ensure that the audience understood who Atom Education are.
The website needed to allow customers to see the choice of chemicals they have to offer and prices, however, restricting purchasing. The customers have to register and await approval.
The final goal was to have a new about us page and show how each team member and job role is just as important as each other. Also communicating the culture and values using the new Atom Values posters and the people promise.
One of the main goals for Atom Scientific was to create new brand guidelines that could be presented in the workplace through to all important documents from health and safety to staff handbooks. This is a glimpse of large scale design that I have worked on that is situated around the workplace as a positive message for the staff.