YCN Brief – Energy Saving Trust (2019)
My fourth University brief entailed the launch of the live YCN brief. I choose Energy Saving trust, the brief was aimed at young adults to try and convince them to turn their technology off at the switch. I came up with the campaign of “Unplug & Save” and used different electronics to give the impression that they are eating money due to not being turned off at the plug. By idea has three different characters: Sally, Kevin and Connor. The campaign is aimed at both men and female and the characters feature an ideology of being the young adults themselves. Really happy with the development of this project and the final outcome.