Energy Saving Trust: “Unplug & Save” Sally the Straighteners from Amy Winson on Vimeo.
Energy Saving Trust: “Unplug & Save” Kevin the Kettle from Amy Winson on Vimeo.
Energy Saving Trust: “Unplug & Save” Connor the Console from Amy Winson on Vimeo.
YCN Brief – Energy Saving Trust (2019)
My fourth University brief entailed the launch of the live YCN brief. I choose Energy Saving trust, the brief was aimed at young adults to try and convince them to turn their technology off at the switch. I came up with the campaign of “Unplug & Save” and used different electronics to give the impression that they are eating money due to not being turned off at the plug. By idea has three different characters: Sally, Kevin and Connor. The campaign is aimed at both men and female and the characters feature an ideology of being the young adults themselves. Really happy with the development of this project and the final outcome.
Merry Christmas from APC Pure! from Amy Winson on Vimeo.
Bespoke Christmas Animation created for APC Pure (2019)
Inspired by last years animation I created for APC Pure, I designed a new version introducing flossing elves, a waving Santa Clause and the reindeer driving the sleigh. The sales manager was really happy with the finished piece. This animation has been used on social media platforms, sent out to customers through Mailchimp and has been live on the website front.