YCN Brief – Energy Saving Trust

YCN Brief – Energy Saving Trust

Energy Saving Trust: “Unplug & Save” Sally the Straighteners from Amy Winson on Vimeo.

Energy Saving Trust: “Unplug & Save” Kevin the Kettle from Amy Winson on Vimeo.

Energy Saving Trust: “Unplug & Save” Connor the Console from Amy Winson on Vimeo.

YCN Brief – Energy Saving Trust (2019)

My fourth University brief entailed the launch of the live YCN brief. I choose Energy Saving trust, the brief was aimed at young adults to try and convince them to turn their technology off at the switch. I came up with the campaign of “Unplug & Save” and used different electronics to give the impression that they are eating money due to not being turned off at the plug. By idea has three different characters: Sally, Kevin and Connor. The campaign is aimed at both men and female and the characters feature an ideology of being the young adults themselves. Really happy with the development of this project and the final outcome.

“The Poster”

“The Poster”

My first project of Year 2 for my course was the brief “The Poster”. We was given a row and a bay where we would select a book from the library, I choose the book Pop Art and came across a retro image of Mickey Mouse and Donald Duck. Inspired by this picture, I used the colour, composition and narrative to create an abstract Op Art illusion poster. The requirements for this brief meant that the image had to be present in some way and five words we selected from the book. I choose: Simplification, Pop, Patterns, Abstract and Expressionists. I also took inspiration from Josef Müller-Brockmann grid systems where in the later developments in my posters, I tried his theory of grids and text together. I worked with a range of developments of composition and type to achieve my final poster.

To see abstract developments – click here.