For my Final Piece in Graphics in my A2 Course module, I decided to design a logo for Adidas Kids due to I felt it wasnt promoted enough.
The research I carried out before this meant I looked into already made logo’s and colour schemes.
I decided to create my own font which was both the “adidas” and the ‘kids”, The typography allowed me to have fun and I made the “kids” seem like kids building blocks falling over.
For this design I worked with paint as my mixed media where my nephews handprinted their hands in order to get something that was more free and controlled, however overall I felt I had more control over the child icon I completed in Illustrator.
After time of trial and error and thinking I had come to a final piece I found primary colours made the brand look cheap and choose to focus in the direction of more subtle soft colours which got me to a final piece.
Overall I am very happy with the outcome, I feel this is better than I expected and I love how the branding of this means no matter what colours or textures used this still looks like the Adidas Logo.
Below shows my steps to the final piece.
- Adidas Kids Logo Creation – Quick Acetate Ideas
- Adidas Kids Logo Creation – Quick Acetate Ideas 2
- Adidas Kids Logo Creation – Quick Acetate Ideas 3
- Adidas Kids Logo Creation – Adidas Typography
- Adidas Kids Logo Creation – Kids Typography
- Adidas Kids Logo Creation – Photoshop Kid Icon Trial
- Adidas Kids Logo Creation – Illustrator Kid Icon
- Adidas Kids Logo Creation – Photoshop Trials
- Adidas Kids Logo Creation – Photoshop Trials 2
- Adidas Kids Logo Creation – Photoshop Trials 3
- Adidas Kids Logo Creation – Photoshop Trials 4
- Adidas Kids Logo Creation – Primary Colour Trials
- Adidas Kids Logo Creation – Primary Colour Trials 2
- Adidas Kids Logo Creation – Primary Colour Trials 3
- Adidas Kids Logo Creation – Subtle Colour Trials
- Adidas Kids Logo Creation – Further Subtle Colour Trials
- Adidas Kids Logo Creation – Further Subtle Colour Trials 2
- Adidas Kids Logo Creation – Boy and Girl Colour
- Adidas Kids Logo Creation – Branding Colour Trials
- Adidas Kids Logo Creation – Final Branding Colour Trials
- Adidas Kids Logo Creation – Final Logo and Branding
- Adidas Kids Logo – Insitu
- Adidas Kids Logo – Insitu 2
- Adidas Kids Logo – Insitu 3
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