Final Piece Graphics – Adidas Kids Logo

For my Final Piece in Graphics in my A2 Course module, I decided to design a logo for Adidas Kids due to I felt it wasnt promoted enough.

The research I carried out before this meant I looked into already made logo’s and colour schemes.

I decided to create my own font which was both the “adidas” and the ‘kids”, The typography allowed me to have fun and I made the “kids” seem like kids building blocks falling over.

For this design I worked with paint as my mixed media where my nephews handprinted their hands in order to get something that was more free and controlled, however overall I felt I had more control over the child icon I completed in Illustrator.

After time of trial and error and thinking I had come to a final piece I found primary colours made the brand look cheap and choose to focus in the direction of more subtle soft colours which got me to a final piece.

Overall I am very happy with the outcome, I feel this is better than I expected and I love how the branding of this means no matter what colours or textures used this still looks like the Adidas Logo.

Below shows my steps to the final piece.