As part of my studying at College I have gone down the route of Commercial Branding. I have been focusing on a range of Commercial Stationary including: Business Cards, Letterheads, ect…
Below shows a range of my Letterheads I have produced so far.
Simple and effective.
Recently been working on Branding for a new business Nubuild Services Ltd.
The client’s brief was to create a Logo that connotes the idea of the products such as: Canopies, Garages, Garden Offices and Carports.
The concept was to build a brand from the word Nubuild that will become recognisable over time. Along with custom font design I also created an Icon in a bright striking colour thats visually effective.
My Objective was to create a shape that was identifiable for the product that the company sells. And since the business markets garden structures, I produced a shape that instantly portrayed the company’s product line.
Simple, Bold and Iconic.
Below shows my first stages of concepts to the Final Logo & Branding.
Excited to say I have recently just created a Logo and Branding for a new Youtuber JOEYSEVEN7 who is a part of an already existing Youtube Channel SuperSeven.
Joe wanted to focus on the colour scheme Black and Red and wanted something vibrant that would stand out.
I started off with giving the client something really slick and more lay back however he wanted something more eye popping and bold, at this point I choose to design something the complete opposite and something that would appeal to other Youtubers and was more different than the normal.
The concepts I have designed have ranged from different compositions some simpler than others and I choose to brand with using a similar idea, I have played around with fire effects and crackles however found Light Trails was more effective.
The Logo uses Simplicity in terms of 3 letter initials and the Youtube name underneath, the colour red I have used I felt represented the client as It represents power and success.
For the branding, I wanted to make this stand out more and this Is where I used trial and error with different effects which Light Trails worked best, I choose to have them changed to the colour red to blend in with the original colour scheme.
Overall, I am very happy with the Logo and Branding as Its very eye catching and is very vibrant in terms of colours and bold letters.
After having a lot of success with Black & White Photography and Projection, I decided to combine my influences from two artists I have researched Annette Messager and Solve Sundsbo and create a shoot based on both of them.
I decided to Photograph the subject matter of Annette by photographing Body Parts and choose to use Projection and a similar Projection inspired by Solve in order to achieve this shoot.
At first I didn’t know if this shoot would have the same success as the other two due to the subject matter being completely different so I didn’t know if this would be enough to make it stimulating and stand out.
The final images offer a lot of Compositional Rules including Simplicity, Rule of Thirds, Golden Section, Leading Lines, Negative Space and also Abstract Imagery. My favourite is the one of the models neck from the front where it features an x-ray projected, I think this is very Abstract and the most thought provocking.
Below shows the final outcome.
Recently for my A2 Module I choose to research Peter Grundy and complete a final piece inspired by him.
I decided to email him to help my research, I was very overwhelmed to see his response and he was kind enough to answer my questions.
I asked the artist about his influences and why he choose to go into Graphics, the response I received is below and I feel very honoured that he was able to answer and give me very informative answers.
His answers have allowed me to create a piece inspired by him, which I felt has made the piece even better in terms of the knowledge he shared.
Link for the piece I created in his style – Eye Infographics.
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